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The Reputation Institute's 2007 Survey Results
by James Bleeker

The Reputation Institute, headquartered in New York, conducted a 29-country survey on the trust, esteem, admiration, and favorable feeling that consumers hold for 1,000 companies and their products or services. For each company, there was selected a representative sample of 100 consumers who were familiar with the company and who resided in the country in which the company is headquartered. For the entire survey, there were more than 60,000 online interviews conducted between 15 January 2007 and 1 March 2007. Resulting scores were "standardized to remove cultural bias." The possible range of standardized scores is 0 to 100. The 600 largest companies were ranked; the ranks of the top 200 were made available to the press.

RESULTS:

1. In the top 20, there were only two auto manufacturers:

a. Toyota Motor Corporation (an auto maker headquartered in Japan) in 6th place,

b. Honda Motor Company (an auto maker headquartered in Japan) in 20th place.

2. Not in the top 20 but in the top 200 were the following auto manufacturers:

a. BMW AG (an auto maker headquartered in Germany) in 34th place,

b. Suzuki Motor Corporation (an auto maker headquartered in Japan) in 82nd place,

c. The Tata Group (an auto maker headquartered in India) in 125th place,

d. Maruti Udyog Ltd. (an auto maker headquartered in India) in 159th place,

e. Nissan Motor Company (an auto maker headquartered in Japan) in 161st place,

f. DaimlerChrysler AG (an auto maker headquartered in Germany) in 170th place,

g. Volkswagen AG (an auto maker headquartered in Germany) in 171st place,

h. Mahindra & Mahindra Ltd. (an auto maker headquartered in India) in 195th place.

3. Nowhere in the top 200 were:

a. General Motors Corporation (an auto maker headquartered in the U.S.),

b. Ford Motor Company (an auto maker headquartered in the U.S.).

It is worth noting that among the respected automobile manufacturers, 4 are headquartered in Japan, 3 are headquartered in Germany, and 3 are headquartered in India, but none are headquartered in the U.S.

The foregoing is a summary of a May 2007 article of Auto on Info.

Disclosure      Site manager is currently a very small shareholder of Ford Motor Company (2010-04-27). I am not, and have not been, a shareholder of any other motor vehicle manufacturer.

A PDF file of this page is available for downloading.

Note      Although this site was created using software by Microsoft, you may encounter difficulty in downloading a PDF file from this page using Internet Explorer. However, with Mozilla Firefox, there should be no difficulty, and the download should be speedy.

AutoOnInfo.net: The auto-quality website with the Open Directory Cool Site Award.

 

Additional Resources

Detailed information on auto reliability and car, truck, brand, and manufacturer quality, as well as changes in U.S. car and light vehicle market shares, are given in the car guides below. These are available as Kindle ebooks and may be purchased for a small fee on Amazon.com. Links to the Amazon pages offering the books are provided.

Icon for AutoOnInfo.net’s Car Quality Series, Volume 3: Car Guide and Shopping Companion: The 2012 Reliability GPAs and Grades of the 6-to-10-Year-Old Cars and Trucks from Model Years 2002 to 2005

AutoOnInfo.net’s Car Quality Series, Volume 3: Car Guide and Shopping Companion: The 2012 Reliability GPAs and Grades of the 6-to-10-Year-Old Cars and Trucks from Model Years 2002 to 2005

Volume 3 of AutoOnInfo.net’s Car Quality Series offers quality ratings on car and truck models, brands, and manufacturers using Auto Reliability Grade Point Averages (GPAs) and Grades. With these measures of performance, this e-guide brings to the aid of auto consumers a convenient, anywhere, anytime source of automobile information on enduring reliability. As a further aid, this book provides graphs depicting both automobile brand and manufacturer spectral signatures and density functions.

Ratings and rankings of vehicle models, brands, and manufacturers are for North American model years 2002 to 2005 when the cars and trucks were between the ages of 6 and 10 years old. Used car buyers may use the Reliability GPAs and Grades as a valuable shopping tool for earlier and later model years as well. New car buyers looking for models and lines that have withstood the test of time may use the GPAs and grades as a guide for what runs well over a multi-year time span. Motor vehicles graded and ranked include small cars, family cars, upscale cars, luxury cars, sport cars, small SUVs, midsize SUVs, large SUVs, minivans, and pickup trucks. For each of these body styles, the best and the worst are listed in separate chapters.

Icon for AutoOnInfo.net’s Car Quality Series Volume 2: Brand Quality for Model Years 1985 to 2006 and Effect on Brand Market Shares from 1985 to 2009

AutoOnInfo.net's Car Quality Series, Volume 2: Brand Quality for Model Years 1985 to 2006 and Effect on Brand Market Shares from 1985 to 2009

This volume of AutoOnInfo.net’s car guide series offers consumers and researchers an historical summary of the reliability and durability of car and truck brands and examines how these brands have fared in their U.S. market shares. It uses 6-year-old model entries in Consumer Reports’ Used Car to Avoid – also termed Vehicles to Avoid and Worst Cars, Year by Year – and CR’s reliability charts to ascribe quality grades to automobile brands for model-year groups 1985 to 1989, 1990 to 1994, 1995 to 1999, 2000 to 2004, 2005 to 2006, and 1985 to 2006. In addition to ascribing quality grades to each brand, it provides a chart that plots the number of the brand’s 6-year-old model entries in CR’s vehicles to avoid. To examine the effect that a brand’s reliability and durability has had on sales, two or more charts depicting the brand’s U.S. market shares for calendar years 1985 to 2009 are given. These grades and charts and the author’s comments impart an historical perspective that sheds light on the present condition of surviving vehicle lines and their future prospects, individual and institutional shortcomings, and what effect these may have on the U.S.

Icon for AutoOnInfo.net’s Car Guide and Shopping Companion: The 2009 Reliability GPAs and Grades of the 6-to-10-Year-Old Cars and Trucks from Model Years 1999 to 2002

AutoOnInfo.net’s Car Guide and Shopping Companion: The 2009 Reliability GPAs and Grades of the 6-to-10-Year-Old Cars and Trucks from Model Years 1999 to 2002

AutoOnInfo.net’s Car Guide offers quality ratings on car models, brands, and manufacturers using Auto Reliability Grade Point Averages (GPAs) and Grades. With this guide, GPAs and grades, familiar by common-place use in educational settings, are brought to the aid of car consumers seeking a convenient, any-where, any-time source of automobile information on enduring reliability. Car models rated are from North American model years 1999 to 2002 when the cars were between the ages of 6 and 10 years old. Used car buyers may use the Reliability GPAs and grades as a valuable shopping tool for earlier and later model years as well. New car buyers looking for models and lines that have withstood the test of time may use the GPAs and grades as a guide for what runs well over a multi-year time span. Motor vehicles graded and ranked include convertibles, coupes, sedans, wagons, hatchbacks, minivans, SUVs, and pickup trucks.

Also visit www.CarsOnInfo.net and www.CarQualityInfo.net for more car and truck quality tables, charts, graphs, and information.