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  Eagle Brand Quality Grades and U.S. New Car Market Shares

This page gives Eagle's Quality Grades for model years 1985-1989, 1990-1994, 1995-1999, 2000-2004, 2005-2006, and 1985-2006, its U.S. new car market shares for calendar years 1989, 1994, 1999, 2004, and 2009, charts plotting the history of Eagle's U.S. new car market shares for calendar years 1985, 1986, 1987, 1988, 1989, 1990, 1991, 1992, 1993, 1994, 1995, 1996, 1997, 1998, 1999, 2000, 2001, 2002, 2003, 2004, 2005, 2006, 2007, 2008, and 2009. Quality Grades are a rating of reliability and durability of car models within the Eagle brand and are based on Consumer Reports' worst vehicle tables and its reliability charts/tables.

Eagle's Quality Grades

Eagle's Quality Grades for model years 1985-1989, 1990-1994, 1995-1999, 2000-2004, 2005-2006, and 1985-2006 are given below.

  Model Years Quality Grade
xxxxx 1985-1989    No Grade
  1990-1994    Poor
  1995-1999    Poor 
  2000-2004    No Grade
  2005-2006    No Grade
  1985-2006    Poor

Possible Quality Grades, from best to worst, are: Excellent, Better, Good, Middling, Poor, Worse, and Worst. The Eagle brand, always a low volume brand, became defunct in the 1990s, but not before earning two grades of Poor. For contrast and comparison, the Quality Grades of the Toyota brand (with the best record) are all Excellent and the Quality Grades of the Chevrolet brand (with the worst record) are all Worst.

The criteria for each grade for each model-year period are given near the bottom of this page.

Eagle's U.S. New Car Market Shares

Eagle's U.S. new car market shares for calendar years 1989, 1994, 1999, 2004, and 2009 are given next. Market shares are rounded to the nearest hundredth.

 

Calendar Year


U.S. New Car Market Share
xxxx 1989 0.01
  1994 0.01
  1999 0.00
  2004 0.00
  2009 0.00

A chart of Eagle's U.S. new car market shares expressed in percent for calendar years 1985, 1986, 1987, 1988, 1989, 1990, 1991, 1992, 1993, 1994, 1995, 1996, 1997, 1998, 1999, 2000, 2001, 2002, 2003, 2004, 2005, 2006, 2007, 2008, and 2009 is given below. For contrast and comparison, Toyota's and Chevrolet's U.S. new car market shares are plotted as well.

Graph plotting the history of Eagle's U.S. New Car Market Shares for Calendar Years 1985, 1986, 1987, 1988, 1989, 1990, 1991, 1992, 1993, 1994, 1995, 1996, 1997, 1998, 1999, 2000, 2001, 2002, 2003, 2004, 2005, 2006, 2007, 2008, and 2009.

Reference Info

By convention, cars include sedans, coupes, convertibles, hatchbacks, and wagons, light trucks include SUVs (including crossover), minivans, and pickup trucks, and light vehicles include cars and light trucks.

The requirements for a Quality Grade are given below. In listing the requirements, the following abbreviations are used:

CA = a 6-year-old model entry in CR's Cars to Avoid, also termed Vehicles to Avoid
RT = a 6-year-old model entry in CR's Reliability Tables.

Grades for the 5-model-year groups 1985-1989, 1990-1994, 1995-1999, and 2000-2004 are earned as follows:

Excellent: 0 CAs and at least 21 RTs
Better: 0 CAs and 11 to 20 RTs
Good: 0 CAs and 5 to 10 RTs
Middling: 1 or 2 CAs and 10 or more RTs
Poor: 3 to 5 CAs
Worse: 6 to 8 CAs
Worst: 9 or more CAs

Some brands have many more CAs than are required for a grade of Worst. For example, Chevrolet has 59 CAs.

Grades for model years 2005-2006 are earned as follows:

Excellent: 0 CAs and at least 9 RTs
Better: 0 CAs and 5 to 8 RTs
Good: 0 CAs and 3 or 4 RTs
Middling: 1 CA and 4 or more RTs
Poor: 2 CAs
Worse: 3 or 4 CAs
Worst: 5 or more CAs

Some brands have many more CAs than are required for a grade of Worst. For example, Chevrolet has 28 CAs.

Grades for model years 1985-2006 are earned as follows:

Excellent: 0 CAs and at least 21 RTs
Better: 0 CAs and 11 to 20 RTs
Good: 0 CAs and 5 to 10 RTs
Middling: 1 to 8 CAs and 40 or more RTs
Poor: 9 to 26 CAs
Worse: 27 or 39 CAs
Worst: 40 or more CAs

Some brands have many more CAs than are required for a grade of Worst. For example, Chevrolet has 234 CAs.

Data Sources

The data sources for the Quality Grades are the reliability charts and worst vehicle tables of the April issues of Consumer Reports. The data sources for the U.S. new car market shares and new light vehicle market shares are Ward’s Automotive Yearbooks. For more information on data sources, click here.

This page was created in November of 2012.

AutoOnInfo.net: Helping to inform consumers which autos and brands are better than good and worse than bad since 2001.

Additional Resources

More detail on brand Quality Grades is given in the Kindle ebook entitled AutoOnInfo.net's Car Quality Series, Volume 2: Brand Quality for Model Years 1985 to 2006 and Brand Market Shares from 1985 to 2009. Links to the Amazon page offering the book are given below.

Book
Icon for AutoOnInfo.net’s Car Quality Series Volume 2: Brand Quality for Model Years 1985 to 2006 and Effect on Brand Market Shares from 1985 to 2009

AutoOnInfo.net's Car Quality Series, Volume 2: Brand Quality for Model Years 1985 to 2006 and Effect on Brand Market Shares from 1985 to 2009

This volume of AutoOnInfo.net’s car guide series offers consumers and researchers an historical summary of the reliability and durability of car and truck brands and examines how these brands have fared in their U.S. market shares. It uses 6-year-old model entries in Consumer Reports’ Used Car to Avoid – also termed Vehicles to Avoid and Worst Cars, Year by Year – and CR’s reliability charts to ascribe quality grades to automobile brands for model-year groups 1985 to 1989, 1990 to 1994, 1995 to 1999, 2000 to 2004, 2005 to 2006, and 1985 to 2006. In addition to ascribing quality grades to each brand, it provides a chart that plots the number of the brand’s 6-year-old model entries in CR’s vehicles to avoid. To examine the effect that a brand’s reliability and durability has had on sales, two or more charts depicting the brand’s U.S. market shares for calendar years 1985 to 2009 are given. These grades and charts and the author’s comments impart an historical perspective that sheds light on the present condition of surviving vehicle lines and their future prospects, individual and institutional shortcomings, and what effect these may have on the U.S.

Also visit www.CarsOnInfo.net and www.CarQualityInfo.net for more car and truck quality charts, graphs, and information.